Privacy Policy

Last updated: 16th June 2026

This Privacy Policy explains how The Little Western Co. collects, uses, stores and protects your personal information when you visit our website, place an order, contact us, or sign up to receive updates from us.

Our website is: https://thelittlewesternco.com
Our contact email address is: thelittlewesternco26@gmail.com

For the purposes of UK data protection law, The Little Western Co. is the data controller for the personal information we collect and use.

1. Information We Collect

We may collect and process the following types of personal information:

Information you provide to us

This may include:

Your name
Email address
Billing address
Delivery address
Telephone number
Order details
Payment-related information
Any information you provide when contacting us
Any information you provide when signing up to our mailing list

Information collected automatically

When you visit our website, certain information may be collected automatically, including:

IP address
Browser type and version
Device information
Pages visited
Time and date of visit
How you interact with our website
Cookie and tracking information

2. How We Use Your Information

We use your personal information to:

Process and fulfil your orders
Take payment and prevent fraud
Deliver products to you
Contact you about your order
Respond to your enquiries
Manage returns, refunds and customer service requests
Send marketing emails where you have opted in to receive them
Improve our website, products and customer experience
Keep records for accounting, tax and legal purposes
Protect our website, business and customers from misuse or unlawful activity

3. Our Lawful Bases for Using Your Information

Under UK data protection law, we must have a lawful basis for using your personal information. Depending on how you interact with us, we may rely on the following lawful bases:

Contract

We use your information where it is necessary to process and fulfil your order, deliver products to you, and provide customer service relating to your purchase.

Legal obligation

We may use and retain certain information where we are required to do so by law, including for tax, accounting and business record purposes.

Legitimate interests

We may use your information where it is necessary for the legitimate interests of our business, provided your rights and interests do not override those interests. This may include improving our website, preventing fraud, managing customer enquiries, and keeping appropriate business records.

Consent

We rely on your consent where you have chosen to sign up to receive marketing emails from us. You can withdraw your consent at any time by unsubscribing from our emails or contacting us.

4. Marketing Communications

If you choose to join our mailing list, we may send you emails about new products, special offers, updates and other news from The Little Western Co.

You can unsubscribe at any time by clicking the unsubscribe link in our marketing emails or by contacting us at:

thelittlewesternco26@gmail.com

We will not sell your personal information to third parties.

5. Sharing Your Information

We may share your personal information with trusted third parties where necessary to run our business and provide our services. This may include:

Website and e-commerce platform providers
Payment processors
Delivery and courier companies
Email marketing providers
IT, hosting and website support providers
Accountants, bookkeepers or professional advisers
Legal or regulatory authorities where required by law

We only share the information needed for the relevant purpose and expect our service providers to keep your information secure.

6. Payment Information

Payments made through our website are processed securely by our chosen payment provider. We do not store your full card details on our own systems.

Payment providers may process your information in accordance with their own privacy policies and security procedures.

7. Cookies

Our website may use cookies and similar technologies to help it work properly, improve your browsing experience, understand how visitors use the website, and support marketing activity.

Cookies are small files placed on your device when you visit a website. Some cookies are necessary for the website to function, while others may be used for analytics or marketing.

You can usually manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect how the website works.

8. How Long We Keep Your Information

We will only keep your personal information for as long as necessary for the purposes set out in this Privacy Policy.

As a general guide:

Order and transaction records may be kept for up to 6 years for accounting and tax purposes
Customer service correspondence may be kept for as long as reasonably necessary to deal with your enquiry and maintain appropriate records
Marketing information will be kept until you unsubscribe or ask us to remove you
Website analytics information may be retained in line with the settings of our analytics provider

When we no longer need your information, we will delete it securely or anonymise it.

9. How We Protect Your Information

We take appropriate steps to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration or destruction.

This may include using secure website technology, limiting access to personal information, using trusted service providers, and keeping our systems under review.

However, no method of online transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Your Rights

Under UK data protection law, you have rights in relation to your personal information. These may include the right to:

Ask for a copy of the personal information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete your personal information in certain circumstances
Ask us to restrict how we use your information
Object to certain uses of your information
Withdraw consent where we rely on consent
Ask for your information to be transferred to another organisation, where applicable

To exercise any of these rights, please contact us at:

thelittlewesternco26@gmail.com

We may need to confirm your identity before responding to your request.

11. Third-Party Links

Our website may contain links to other websites. We are not responsible for the privacy practices, content or security of third-party websites.

We recommend that you read the privacy policies of any external websites you visit.

12. Children’s Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children.

If you believe a child has provided us with personal information, please contact us so that we can take appropriate action.

13. International Transfers

Some of our service providers may process personal information outside the UK. Where this happens, we will take appropriate steps to ensure your information is protected in line with UK data protection law.